3 New Adwords Reports in Google Analytics

Again, Google introduced new Adwords report in the Google Analytics

Here, you can find the listed 3 brand new reports

1. Day Parts Report
2. Destination URLs Report
3. Placement Report

Day Parts Report:

If we are running the Adwords campaign, We really want to know the best performing day of the week or best time of the day. Ya, Now we can find the best performing Adwords campaign for the day or the time in the Analytics report with this day parts report. Earlier, i used to present this report to my manager with the help of some hacking tool. Yes, definitely Google ever rocking. Day parts report really helps to use the Ad Scheduling option in the Adwords report. So that we will get the right traffic at the right time.

Destination URLs Report:

Like the above day parts report, everyone wants to know the best landing page right?

Now, In GA you will get the best performing landing page. we can see the best performing landing page at the campaign, or ad group or at the keyword level. With this, we can assume the best performing landing page for the particular campaign.

Placement Performance Report:

In Google Adwords, Placement performance is one of the most vital report. with this report, we can find out that how ads are performing in the Google content network. In Google Analytics you can get rich post click performance data about your campaigns. With this, you can find the best performing sites(to target)/ poor performing sites(to exclude).

Where you should start analysing the Website?

We should start analyzing the website with the below basic reports.

1. Top key phrases from search engines
2. Top Referring sites
3. Site Content Popularity(Most Popular Pages viewed on the site)
4. % of Visitors who visits the home page
5. Click Density/Site Overlay
6. Site Bounce Rate

Initially, we need to start from this basic reports. Once we done the basics, we should concentrate more about bounce rate. Here, you can find some information about how to reduce Bounce rate. Before we go in detail, we must know the definition of bounce rate

Bounce Rate: Percentage of visitors who visits a page on your site and then leave without looking at any other pages.

Some of the tips to reduce the bounce Rate.

1. Provide Relevant Content
2. Use the language of your target audience
3. Have Clear Navigation
4. Provide ample Content
5. Update your content regularly
6. Improve loading Speed
7. Avoid External links
8. Optimize 404 Pages
9. Page SEO
10. Site Search
11. Internal linking
12. Avoid Autoplay videos
13. Effective Headlines
14. Optimize the page based on the keywords
15. Maintain the Good web layout and design
 16. Enough Product information

Google Considers Site Speed as Search Ranking factors:

Now, Google includes a site speed in the Search ranking Algorithm. I think
everyone know, why website speed is most important? . Nowadays, no one is ready to wait in a queue. Like that, if people type something in Google to find some information. Once they get the search results,  they may go to first result. If they think its consuming more time, immediately they will click the back button and they may go to next result. Here, we will lose our website visitors. As a SEO/Web Analyst we should work hard to increase the site speed. Some of the tools are available in online to find the site speed.

Page Speed:

http://code.google.com/speed/page-speed/

YSlow:

http://developer.yahoo.com/yslow/

It is a free tool from Yahoo that suggests way to improve website speed.

Webmaster tools:

http://www.google.com/webmasters/tools

In the Webmaster tools, Under Labs > Site Performance shows the speed of our website.


Click here to know more about Google Considers Site Speed as Search Ranking factors .

Google Analytics Certified Professional in India | GAIQ Exam

Last Wednesday (On Mar3rd, 2010), I Planned to write the Google Analytics Individual Qualification(GAIQ) Exam. Then, I decided to write the exam after finishing my working hours. Total duration of the Exam time: 90 minutes. And the total number of Question:70. We have to secure minimum 80% to pass the exam. I kept my fingers crossed because if we fail the exam we may lose $50. But i was very confident. At last, i started the exam by 6 pm. i accept that some questions was very easy and some more questions was little tricky. But i finished the exam very earlier. I had enough time to review all the Q&A once again. Finally, i decided to press the end button at 7:20 pm to complete the exam and to know the results. So then, i clicked the end button with my full faith in God.

thanks to god,bcoz  I secured 91% in Google analytics Individual Qualification Exam. Here is the screenshot & the link.

https://www.starttest.com/ITDVersions/4.9.0.0/ITDStart.aspx?SVC=3dd0fb7b-f530-49b3-8101-e6d2942a14f1&res=1280x1024&color=32

Google launches google adwords professional search:

Here is the latest news just about google adwords. Now, google launches google adwords professional search. Click here to reach http://adwords.google.com/professionals/search. You can find google adwords professional with your flexible budget in your nearest location.

Nowadays adwords professional search is available in beta. So that, now you can find the adwords professionals only from United states. With this, you can contact adwords professional directlly to the further questions.

Link: http://adwords.google.com/professionals/search

Google Analytics Advanced Features | Google Analytics Updates

Google Analytics Advanced Features:

Everybody wants to call everything in short . Right?
Here, We can call the Google analytics advanced feature as [PFI] i.e:

1. Powerful
2. Flexible
3. Intelligent

Powerful No:1

Ok, Let's we can see what's powerful now in Google analytics

Ya, definetely it is powerful, Once you read this post, you will also admit it.

All we know very well, we can't set more than 4 goals in one profile, is n't it. If you have more than 4 goals,you need to create duplicate profile to set the goals right. Now, there is no need to

create the duplicate profile. Now you can set up to 20 goals per profile. Can't believe it !. You should believe wait for some time from now, we can see this in our account.

Powerful No:2

Mobile Reporting:

Now we can measure mobile website and mobile apps in Google analytics. With this, we can focus more on mobile marketing.

And we can see the more detail about mobile reporting in my next post.

Powerful No:3

Advanced Analysis features

I think Everyone know, we have pivot table and secondary dimension in Google Analytics right!, very recently Google has applied this features in all our accounts.

okay, now let's let's come to see what is the advanced analysis features...

For example, if we want to see how much revenue happened in the particular city for the particular keywords and from which source the visits attained.

All that, we can see now in google analytics with the help of pivot table.

Powerful No:4

Unique visitor Metrics

Before we moving into this,

What is Unique visitors?

Ans: Counting each visitor only once in the time frame of the report.

Now, We will move into the use of Unique visitor Metrics

While at the time of creating custom report, we can now select unique visitor as a metric against any dimension in google analytics. Earlier, this option was not available in analytics. With the help

of this custom report, we can easily find how many actual visitors(Unique Cookies)

Now we can jump into Google analytics - Flexible feature.

Google has introuced two new flexible features in Google analytics

Flexible No:1

Multiple Custom Variable

If you are the google analytics user, you might use the _setvar() function. We will use this function to find the member and non member(i.e; Visitor attribute) to the website . Now some advanced

in the custom variable, you can define and track visitor attribute(e.g:member and non member), session attribute(e.g: logged in or not) and page level attribute(e.g: viewed product page).

If you want to know more about Multiple custom variable, please visit
http://code.google.com/apis/analytics/docs/tracking/gaTrackingCustomVariables.html

Flexible No:2

Sharing segments and custom report templates

Have you created the custom report for your sales team, if you want to share this infomation now its easily to share with the help of share link. Below you can see the screenshot

And also, you can hide other custom reports over at that place, just click HIDE FROM PROFILE.

Free Keyword Ranking Tool - Google Analytics

Here is an easy way to find the Google ranking position with the help of Google Analytics. You can find very easily how many keywords are ranking in Google.

Please follow the below steps to create the filter and more importantly Don't ever use your original profile to add any filters. Create one duplicate profile and set the below filters to get the position.
If you want to know how to create duplicate profile pleases follow the link
http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55493