Where you should start analysing the Website?

We should start analyzing the website with the below basic reports.

1. Top key phrases from search engines
2. Top Referring sites
3. Site Content Popularity(Most Popular Pages viewed on the site)
4. % of Visitors who visits the home page
5. Click Density/Site Overlay
6. Site Bounce Rate

Initially, we need to start from this basic reports. Once we done the basics, we should concentrate more about bounce rate. Here, you can find some information about how to reduce Bounce rate. Before we go in detail, we must know the definition of bounce rate

Bounce Rate: Percentage of visitors who visits a page on your site and then leave without looking at any other pages.

Some of the tips to reduce the bounce Rate.

1. Provide Relevant Content
2. Use the language of your target audience
3. Have Clear Navigation
4. Provide ample Content
5. Update your content regularly
6. Improve loading Speed
7. Avoid External links
8. Optimize 404 Pages
9. Page SEO
10. Site Search
11. Internal linking
12. Avoid Autoplay videos
13. Effective Headlines
14. Optimize the page based on the keywords
15. Maintain the Good web layout and design
 16. Enough Product information