3 New Adwords Reports in Google Analytics

Again, Google introduced new Adwords report in the Google Analytics

Here, you can find the listed 3 brand new reports

1. Day Parts Report
2. Destination URLs Report
3. Placement Report

Day Parts Report:

If we are running the Adwords campaign, We really want to know the best performing day of the week or best time of the day. Ya, Now we can find the best performing Adwords campaign for the day or the time in the Analytics report with this day parts report. Earlier, i used to present this report to my manager with the help of some hacking tool. Yes, definitely Google ever rocking. Day parts report really helps to use the Ad Scheduling option in the Adwords report. So that we will get the right traffic at the right time.

Destination URLs Report:

Like the above day parts report, everyone wants to know the best landing page right?

Now, In GA you will get the best performing landing page. we can see the best performing landing page at the campaign, or ad group or at the keyword level. With this, we can assume the best performing landing page for the particular campaign.

Placement Performance Report:

In Google Adwords, Placement performance is one of the most vital report. with this report, we can find out that how ads are performing in the Google content network. In Google Analytics you can get rich post click performance data about your campaigns. With this, you can find the best performing sites(to target)/ poor performing sites(to exclude).

Cookies & Google Analytics

HTTP cookies is commonly referred to as “Cookies” is a parcel of text that is sent back and forth between a web browser and server that accesses.

Cookies are text files that describes a small piece of information about a visitor or the visitor's computer

Two types of cookies
First Party - Set by the site you are visiting
Third Party – Set by the partners of site you visit

Persistent Cookies(Expires after 2 years)
- Remains on the hard drive when you close your browser
- Can be read by the website that created it on subsequent visits

Temporary Cookies
- Stored only during your current browser session
- Disappear from your computer when you quit the browser

Without cookies web server cannot distinguish between different users or make any connection made between sequential page visits made by same user.

Google analytics tracking (most web analytics software) uses cookies to provide meaningful report about the site visitors. And most important thing is Google analytics do not collect any personal data about the website visitors.

Cookie Name:_utma
Description:Visitor Identifier
Length:Expires after 2 years

Cookie Name:_utmb
Description:Session Identifier
Length:Expires after 30 minutes of inactivity

Cookie Name:_utmc
Description:Session Identifier
Length:Temporary cookies:destroyed when you quit the browser

Cookie Name:_utmz
Description:Campaign values
Length:Expires after6 months

Cookie Name:_utmv
Description:Visitor Segmentation
Length:Expires after 2 years